PLAIN CIGARETTE PACKAGING PROMPTS SMOKERS TO CALL QUITLINES

Plain Cigarette Packaging Prompts Smokers to Call Quitlines

In October 2012, Australia introduced plain, olive green packaging for cigarettes that prominently feature asmoking-cessation helpline number, and the effort to curb the appeal of cigarettes appears to be working. Within a month of the redesigned packages reaching store shelves, calls to territorial quitlines spiked 78 percent. Six years earlier, Australia introducedcigarette packaging with bold health warnings and graphic medical images of cancerous lungs and gangrenous limbs. This was also associated with a spike in calls to quitlines, but the effect lasted only 20 weeks. The effect of the new, plain packaging is estimated at more than twice this. More…Discuss

 

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