NEWS: INVESTORS FAVOR HANDSOME PITCHMEN

Investors Favor Handsome Pitchmen

Gentlemen may prefer blondes, but investors, it seems, prefer handsome men. Researchers have found that investors are more likely to back a business if it is pitched to them by a man rather than a woman. Furthermore, physical attractiveness seems to also play a role in swaying investors, but only when the entrepreneurs are male; handsome pitchmen were more likely than their less attractive counterparts to persuade potential investors to back their ventures, whereas attractiveness was not a determining factor when it came to female entrepreneurs. More… Discuss

 

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