THIS DAY IN THE YESTERYEAR: Coco Chanel Introduces Chanel No. 5 (1921)

Coco Chanel Introduces Chanel No. 5 (1921)

Chanel No. 5—one of the best-known perfumes in the world—was the first fragrance from Parisian couturier Gabrielle “Coco” Chanel. It is rumored that five was Chanel’s lucky number, and that she liked option number five best when given numbered sample scents during the development of her iconic perfume. Created at a time when “respectable” women favored the pure scents of garden flowers, No. 5 provocatively blended jasmine and a glandular secretion harvested from what cat-like animal? More… Discuss

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