today’s holiday: Moxie Festival

Moxie Festival

Moxie, originally a nerve tonic, was invented in 1876 by Dr. Augustin Thompson of Union, Maine. In 1884 it became a carbonated beverage whose main ingredient was gentian root. The Moxie Festival in Lisbon, Maine, began as an autograph session for Frank Potter, the author of The Moxie Mystique, in 1982. Within a few years the event had grown to include a pancake breakfast, parade, car show, craft fair, and firemen’s muster. Although Moxie is no longer widely available, the drink can still be found in Maine, where it is quite popular. About 10,000 people attend the festival each year. More… Discuss

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