Gallery

Piece of Americana: Second McDonald’s Fast Food Stand: opened 1953 (my photo collection)

 

From Wikipedia, the free encyclopedia

History

 

McDonald’s corporate logo used from November 18, 1968 to 2006. It still exists at some restaurants.

 

The oldest operating McDonald’s restaurant was the third one built, opening in 1953. It is located at 10207 Lakewood Blvd. at Florence Ave. in Downey, California (at 33.9471°N 118.1182°W).

The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W). Their introduction of the “Speedee Service System” in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger-shaped head whose name was “Speedee”. By 1967, Speedee was eventually replaced with Ronald McDonald when the company first filed a U.S. trademark on a clown-shaped man having puffed-out costume legs.

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