Tag Archives: breakfast cereal


The Cheerio Effect

Have you ever wondered why bits of cereal floating in milk tend to clump together or cling to the sides of a bowl? In fluid mechanics, this phenomenon is humorously called the “Cheerio effect,” though it applies to any small, wettable object that floats, not just breakfast cereal. It is caused by a combination of buoyancy—the upward force a fluid exerts on an object of lower density—and surface tension—the elastic-like property of a liquid’s surface. Where else might one observe this effect?More… Discuss

Today’s Birthday: JOHN HARVEY KELLOGG (1852)

John Harvey Kellogg (1852)

Remembered today as the co-creator of corn flakes, Kellogg was a physician and food reformer. He founded a sanitarium in Battle Creek, Michigan, based on the principles of the Seventh-day Adventist Church in conjunction with his own eccentric ideas about health. He and his brother invented a flaked breakfast cereal for patients, but a feud developed between the two over flake recipes and business rights. At the end of his life, he sent his brother an apology, but it was not received in time—why? More… Discuss