Tag Archives: Coca-Cola

healthy choices: Fruit Juice and Five a Day


Fruit Juice and Five a Day

Current nutrition guidelines recommend that people consume five portions of fruits and vegetables a day, and a serving of unsweetened juice can count towards this number. However, health campaigners are pushing for officials to remove juice from the guidelines because it can be confusing to parents. Many parents are under the impression that juice is a healthy choice for their children since it is derived from fruit, but they fail to realize that such juices are often packed with added sugars and that juice boxes typically exceed the recommended serving size. More… Discuss

Advertisements

Brominated vegetable oil (BVO)


From Wikipedia, the free encyclopedia

Brominated vegetable oil (BVO) is a mixture of complex plant-derived triglycerides which have been brominated. Brominated vegetable oil is used primarily to help emulsify citrus-flavored soft drinks, preventing them from separating during distribution. Brominated vegetable oil has been used by the soft drink industry since 1931, generally at a level of about 8 ppm.[1][2]

Careful control of the type of oil used allows bromination of it to produce BVO with a specific density (1.33 g/mL). As a result, it can be mixed with less-dense flavoring agents such as citrus flavor oil to produce a resulting oil whose density matches that of water or other products. The droplets containing BVO remain suspended in the water rather than separating and floating at the surface.[2]

Alternative food additives used for the same purpose include sucrose acetate isobutyrate (SAIB, E444) and glycerol ester of wood rosin (ester gum, E445).

Regulation and use

North America

In the United States, BVO was designated in 1958 as generally recognized as safe (GRAS),[2] but this was withdrawn by the U.S. Food and Drug Administration in 1970.[3] The U.S. Code of Federal Regulations currently imposes restrictions on the use of BVO as a food additive in the United States, limiting the concentration to 15 ppm,[4] limiting the amount of free fatty acids to 2.5 percent, and limiting the iodine value to 16.[5] BVO is used in Mountain Dew, manufactured by PepsiCo;[6] Powerade, Fanta Orange and Fresca made by Coca-Cola; and Squirt, Sun Drop and Sunkist Peach Soda, made by the Dr Pepper Snapple Group.[7]

BVO is one of four substances that the U.S. Food and Drug Administration has defined as interim food additives;[8] the other three are acrylonitrile copolymers, mannitol, and saccharin.[9]

BVO is currently permitted as a food additive in Canada.[10]

Europe

In the European Union, BVO is banned from use as a food additive.[11] In the EU, beverage companies commonly use glycerol ester of wood rosin or locust bean gum as an alternative to BVO.

India

Standards for soft drinks in India have prohibited the use of BVO since 1990.[12][unreliable source?][13]

Japan

The use of BVO as a food additive has been banned in Japan since 2010.[2]

Health effects

The United States Food and Drug Administration considers BVO to be safe for use as a food additive.[5] However, there are case reports of adverse effects associated with excessive consumption of BVO-containing products. One case reported that a man who consumed two to four liters of a soda containing BVO on a daily basis experienced memory loss, tremors, fatigue, loss of muscle coordination, headache, and ptosis of the right eyelid, as well as elevated serum chloride.[14] In the two months it took to correctly diagnose the problem, the patient also lost the ability to walk. Eventually, bromism was diagnosed and hemodialysis was prescribed which resulted in a reversal of the disorder. However, there was no evidence that the symptoms were caused by that particular ingredient. [15]

Online petition

An online petition at Change.org asking PepsiCo to stop adding BVO to Gatorade and other products collected over 200,000 signatures by January 2013.[7] The petition pointed out that since Gatorade is sold in countries where BVO is not approved, there is already an existing formulation without this ingredient. PepsiCo announced in January 2013 that it would no longer use BVO in Gatorade,[6][16] and announced May 5, 2014 that it would discontinue use in all of its drinks, including Mountain Dew.[17]

As of May 5, 2014 Coca-Cola is dropping this controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo’s Gatorade last year.[18]

Enhanced by Zemanta

Coke to remove controversial chemical (BVO)from Fanta, other drinks | Reuters


Coke to remove controversial chemical from Fanta, other drinks | Reuters.

Enhanced by Zemanta

THIS DAY IN THE YESTERYEAR: “NEW COKE” INTRODUCED (1985)


“New Coke” Introduced (1985)

“New” Coke was the sweeter drink introduced in 1985 by The Coca-Cola Company to replace its flagship soda, Coca-Cola. The move was intended to cater to an apparent public preference for a sweeter soft drink and to combat Pepsi’s growing popularity. Public reaction was devastating, with thousands voicing disapproval, and the new cola quickly entered the pantheon of major marketing flops. What happened when Coke’s original formula, renamed “Coca-Cola Classic,” was reintroduced? More… Discuss

Enhanced by Zemanta

WHAT WENT VIRAL: Official Coca-Cola “Big Game” Commercial 2014 – America Is Beautiful


WHAT WENT VIRAL:  

Published on Feb 2, 2014/ 5,689,830 VIEWS

The only thing more beautiful than this country are the people who live here. Watch the Official Coca-ColaBig Game” Commercial and discover why #AmericaIsBeautiful.

For more, visit our playlist: http://youtube.com/AmericaIsBeautiful

Follow our updates on Facebook http://www.facebook.com/cocacola

Read more about the creation of this ad, go behind the scenes, and meet each of the young singers here: http://CokeURL.com/txmdu
Enhanced by Zemanta