Tag Archives: Movie theater

This Day in the Yesteryear: President Taft Pardons William H. Van Schaick (1912)


This Day in the Yesteryear

President Taft Pardons William H. Van Schaick (1912)

More than 1,000 people died when the General Slocum, a passenger steamship, caught fire in New York’s East River in 1904. It was the city’s worst loss-of-life disaster until the attacks of September 11, 2001. Van Schaick, the ship’s captain, was convicted of negligence and failure to maintain fire safety equipment and received a 10-year sentence. He was paroled after serving 3½ years in prison and later pardoned by President Taft. Why were most of the passengers unable to escape the fire? More… Discuss

EATING POPCORN REDUCES AD EFFECTIVENESS


Eating Popcorn Reduces Ad Effectiveness

Movie theater concessions may be pricey, but buying them could save you money in the long run. Researchers say eating popcorn or other snacks reduces the effectiveness of cinema advertising. They hypothesize that the process of chewing interferes with “subvocal pronunciation,” an automatic moving of the lips and mouth to silently pronounce the name of what is being advertised, that seems to help imprint the advertiser’s message in our minds. More… Discuss