If It’s Tuesday, This Must Be Belgium is a 1969 romantic comedy film made by Wolper Pictures and released by United Artists. It was directed by Mel Stuart, filmed on location throughout Europe, and features many cameo appearances from various stars.
The title, also used by a 1965 documentary on CBS television that filmed one such tour, was taken from a New Yorker cartoon by Leonard Dove. Published in the June 22, 1957, issue of the magazine, the cartoon depicts a young woman near a tour bus and a campanile, frustratedly exclaiming “But if it’s Tuesday, it _has_ to be Siena.”, thereby humorously illustrating the whirlwind nature of European tour schedules. This concept formed the premise of the film’s plot.
The film was remade in 1987 as a made-for-TV movie titled If It’s Tuesday, It Still Must Be Belgium.
Charlie (Ian McShane) is an English tour guide who takes groups of Americans on whirlwind 18-day sightseeing tours of Europe. Among his various clients on his latest trip are Samantha (Suzanne Pleshette) with whom he wants to have an affair; a man who desires a pair of custom-made Italian shoes from a certain cobbler in Rome; and a vet who is reliving his World War II experiences.
The film also has cameo appearances by Senta Berger, John Cassavetes, Joan Collins, Vittorio De Sica, Anita Ekberg, Ben Gazzara, Virna Lisi, Elsa Martinelli, Catherine Spaak and Robert Vaughn. Folk singer Donovan makes a guest appearance in the film singing Lord of the Reedy River, which he had also written. He also wrote the film’s title song, performed by J.P. Rags. J.P. Rags is a pseudonym for Douglas Cox. The then current Miss Belgium, Sonya Doumen, also appears.
- Locations where the film was shot include Rome and Venice, Italy; Brussels and Bastogne, Belgium; the Netherlands; Switzerland; and London, England. The film poster shows the cast on the normally pedestrianized Grote Markt square of Antwerp, Belgium, posing for a typical souvenir photo in front of the city hall, with their tour bus obstructing the view of the Brabo fountain which is normally a favorite photo-op with other tourists.
The film earned estimated rentals of $3 million in North America during its initial run.