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SHOPPERS: WAL-MART’S INNOVATIVE DELIVERY SOLUTION


Shoppers: Wal-Mart’s Innovative Delivery Solution

Wal-Mart executives are considering an interesting new way to make their business more competitive: get shoppers to deliver online orders. The hope is that such a system would cut shipping times and enable the retailer to better compete with e-commerce giantAmazon. To incentivize participation, Wal-Mart intends to offer discounts to shoppers who agree to make deliveries along their route home from the store. Before rolling out the program, however, Wal-Mart will have to address the various legal, regulatory, and privacy issues it raises. More… Discuss