Yahoo Letting Advertisers Spot-Check Ad Authenticity

http://news.investors.com/060315-755570-yahoo-lets-advertisers-check-ad-authenticity.htm?ven=yahoocp&src=aurlled&ven=yahoo
Yahoo (YHOO) will start letting advertisers use outside vendors to verify that real humans rather than robots are viewing their ads, taking aim at an issue that continues to irk advertisers as more advertising …

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