Sports Superstars Endorsing Less-Than-Healthy Fare

To be a top athlete, one must be in peak physical condition, but you wouldn’t know it by looking at many of the products they agree to endorse. About a quarter of the brands endorsed by the 100 top US athletes of 2010 were food and beverage companies, and a vast majority of the player-endorsed products were less than healthy. Nearly 80% of the food products were high in calories and low in nutritional value, and a whopping 93.4% of the beverages had all of their calories come from added sugar. More… Discuss