Ben and Jerry’s
In 1978, childhood friends Ben Cohen and Jerry Greenfield invested $12,000 to launch their ice cream company in a renovated gas station. The Vermont-based company drew national publicity when it filed a lawsuit to protest the blocking of its distribution by a rival ice cream company and went on to become famous for its creative flavor names, like Cherry Garcia and Phish Food, and socially conscious approach. Why are Ben and Jerry’s ice creams typically chock-full of chunky add-ins? More… Discuss
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