This pressed: Hello, Ello! What you need to know about the new social network stealing users from Facebook – Salon.com

Mark Zuckerberg (Credit: Reuters/Jonathan Ernst)

Facebook has been abuzz of late about a curious new phenomenon: People leaving Facebook in favor of a smaller, simpler social media site called Ello. The fervor for Ello took hold this week in light of Facebook’s recent “real names” crackdown – forcing folks to use their legal names on their profiles or be locked out of the service – which has especially affected members of the LGBTQ community.

Though there are other Facebook-alternatives, including Diaspora and Google+, many are now flocking to Ello.

What is Ello?

Ello is an invite-only social network created by Paul Budnitz, along with graphic designers Todd Berger and Lucian Föhr, and creative engineers from Mode Set. By the creators’ own description, Ello is a “simple, beautiful, and ad-free social network.”

(Back in March, the Daily Dot reports, the team was working pro-bono.)

via Hello, Ello! What you need to know about the new social network stealing users from Facebook – Salon.com.