EATING POPCORN REDUCES AD EFFECTIVENESS

Movie theater concessions may be pricey, but buying them could save you money in the long run. Researchers say eating popcorn or other snacks reduces the effectiveness of cinema advertising. They hypothesize that the process of chewing interferes with “subvocal pronunciation,” an automatic moving of the lips and mouth to silently pronounce the name of what is being advertised, that seems to help imprint the advertiser’s message in our minds. More… Discuss